Tranquil time out #29

by Lee on 6/19/2008

After years of losing ground at the breakfast table to bread and its tasty little brother toast, rice has recently seen something of a resurgence, due to the ever-increasing prices of wheat and flour. A shift that has obviously not gone unnoticed by Japan’s Agriculture, Forestry and Fisheries Ministry, which has launched a public relations blitz in an attempt to take advantage of the trend — resulting in comical, if not necessarily convincing, campaigns such as this.

Japanese rice advertisement

A situation that is obviously good news for Japan’s rice producers, and one that, should sales really start to soar, may even force this old fella to forego his time-honoured method and finally fork out for something more mechanical.

Tokyo rice field

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{ 4 comments… read them below or add one }

1 Bunny June 19, 2008 at 6:24 pm

I REALLY like some of your new photographs, Lee. They avoid cliche and are now capturing your personal stamp. Good stuff!

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2 Lee June 19, 2008 at 6:35 pm

Cheers Bunny, that’s very kind of you.

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3 Moka June 20, 2008 at 3:06 am

A good snapshot. Well done ;)

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4 Neil Duckett June 20, 2008 at 12:35 pm

I see that site every day as i make the pilgrimage to Hon-Atsugi …. great photograph.

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