After years of losing ground at the breakfast table to bread and its tasty little brother toast, rice has recently seen something of a resurgence, due to the ever-increasing prices of wheat and flour. A shift that has obviously not gone unnoticed by Japan’s Agriculture, Forestry and Fisheries Ministry, which has launched a public relations blitz in an attempt to take advantage of the trend — resulting in comical, if not necessarily convincing, campaigns such as this.

A situation that is obviously good news for Japan’s rice producers, and one that, should sales really start to soar, may even force this old fella to forego his time-honoured method and finally fork out for something more mechanical.

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{ 4 comments… read them below or add one }
I REALLY like some of your new photographs, Lee. They avoid cliche and are now capturing your personal stamp. Good stuff!
Cheers Bunny, that’s very kind of you.
A good snapshot. Well done
I see that site every day as i make the pilgrimage to Hon-Atsugi …. great photograph.