When the iPhone was first released in Japan, it really wasn’t that popular — apart from with fanboys and the foreign community that is. Then, a price drop coupled with an ‘iPhone for everybody’ campaign changed everything, and ‘app’ was suddenly the new watchword. A noticeable shift that meant by the time the iPhone 4 came out, interest and orders were intense.
The iPad, on the other hand, seems to have been popular from the get-go, yet until the recent release of the iPad 2, they weren’t all that noticeable out in the wild as it were. Now, however, they seem to everywhere: in cafes, on the train and also on the street — blurring the line between function, and fashion.